Change: Tamara Mellon Saved Her Brand
Change: Tamara Mellon Saved Her Brand
Tamara Mellon was ready to move on to namesake pastures from Jimmy Choo after 15 years of growing the business. Things weren’t ending on good terms and the sexy, playful feeling women got from Jimmy Choo, left Mellon feeling undercompensated for her overwork and overlooked for her passion. In 2011 she left. Since then she has struggled through to create beautiful brand of shoe that is luxurious and wearable. Have you ever had to make a brand change? How did you make it through?
Read more about her comeback at Entrepreneur.com